Better Email Management Makes Teams More Efficient

ActiveInbox is, like email, designed for individuals. But email is highly collaborative, so everyone in a team benefits when each member has ActiveInbox increasing their email effectiveness.

Quite simply, a contact is more likely to respond if they use ActiveInbox.

Scaling that to a world view (or at least across companies), as email is used by every knowledge worker on the planet, and there exists a little friction for every person an email passes through, if each person can grease their inbox to be a little more efficient then the flow of work between people, and therefore around the world, will be vastly more efficient. (And it needs to be, Basex has quantified emails as a $650 billion drag on the economy).

The 80/20 Rule For Actionable Email And Your Other Tools

"Badly formatted tasks" in email are typically too small, ill-defined and fast flowing for it to make sense to move them to your existing task manager. Coupled with the fact that you spend most of your day with Gmail open, understand Gmail well, and do not want to waste time duplicating data, it makes sense to manage actionable emails within Gmail.

But, for certain things that come through email (events, major tasks, projects), there are more specialized systems for managing and collaborating than your email client. In fact ActiveInbox works best when following the 80/20 rule: 80% of your small email tasks can be managed in Gmail, and the remaining 20% can be exported to other systems.

The beauty in ActiveInbox is that it takes what we already intuitively feel comfortable doing - organizing ourselves with email - and helps us be great at doing it.