The No. 1 'feel good' benefit of ActiveInbox is the ability to increase creativity and sustain deep thought in all lines of work.

Regular email, although crucial to professional life, is an addictive mental distraction and a constant source of niggling worry that an important email might be forgotten, or some opportunity missed. With just a handful of simple rules, the ActiveInbox Workflow overcomes these concerns to free your mind.

It is the combination of inbox zero, Gmail tasks, neatly structured Gmail folders, Gmail scheduling and more that delivers you highly controlled and easily managed email.

This is really the same as the GTD® principle of a "mind like water", in which "an empty mind does a better job of thinking - and feels relaxed...".